LEXY
GARCIA.

A Johnson & Wales University graduate, currently pursuing my passions as an E-Commerce Merchandising Associate with the iconic, Alex and Ani. 

 

​I like to define myself as an artist of my craft, (slight) shopaholic, coffee connoisseur, and person with a true love for all things fashion.

 

My entire persona is built around my creative passions and the drive I have to pursue them. I believe that in both work & life, you must be open to constant change, growth and obstacles. 

 

I am well-versed in visual merchandising & aesthetics for both soft/hard line B2B + DTC E-Commerce and Brick-and-Mortar businesses. I operate with a results-driven approach that is supported through my work experience. 

In my current role, I work cross-functionally and internally to analyze & implement merchandising strategies on the Alex and Ani website. As their E-Com. Merchandising Assoc., I optimize the customer experience through the taxonomy and merchandise-mix perceived on-site; the strategies I implement are both data-driven (KPIs) and intuitive (trends + seasonality).

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I work with the programs Shopify, Searchspring, Excel, Powerpoint, Google Analytics, third-party order management systems (OMS), Brandfolder, Hotjar, Yotpo and Microsoft Outlook, daily. I possess an adept mind for learning quickly and assimilating information at a fast-pace. I also operate through a lens of positivity and passion which becomes infectious in a team environment.

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My end-all goal is to become a multi-faceted expert in the fashion merchandising realm with my ever-evolving, unparalleled drive – and to someday, start a clothing line of my own.